Going into year two of our partnership, we wanted to go bigger and bolder by rallying hometown heroes to donate and redeem exclusive gear to support and thank Team Rubicon for their heroic efforts amidst the current pandemic." "In response to COVID-19, Team Rubicon continued to deliver on its core capabilities of disaster response but also expanded to include on-site medical support, mobile-testing operations, food delivery to at-risk communities, and opportunities for volunteers to help their neighbors through individual acts of service. "DEW Nation has always honored heroes who serve communities across the country, so we wanted to shine a light on the ultimate doers on the front lines of disaster relief – Team Rubicon," said Nicole Portwood, Vice President, Marketing, MTN DEW. MTN DEW will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-liter bottles and multipacks of 12oz cans of MTN DEW, DIET MTN DEW and MTN DEW ZERO SUGAR. MTN DEW x Team Rubicon limited-time bottles and multipacks will be available widely across retailers throughout the country beginning August 9 through October 3, 2020. 11, 2020 / PRNewswire/ - For the second year in a row, MTN DEW® is backing the ultimate heroes with the return of the DEW Fuel The Mission program, which proudly supports Team Rubicon®, a disaster response nonprofit organization that leverages the skill sets of veterans and first responders to help disaster victims in communities domestically and internationally. Exclusive rewards and sweepstakes are now open for a limited-time. MTN DEW's DEW Fuel The Mission program supports disaster response nonprofit Team Rubicon through the sale of specially marked bottles.
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